About us





Realizing how important it is to know something well in order to deal with it: that’s where we started from.
LAM Sports was created by people sharing this same idea.

Managers with different backgrounds and experiences in cycling decided to join their competences with enthusiasm.


Roberto Amadio

Business Developer | New Business & Sponsorship Consultant

After being a World Champion in 1985 as a professional cyclist, Roberto Amadio is now one of the most successful Team Managers in top ranking cycling. The management of the team business has always been based on a clear corporate governance built on steady ethical principles. From 1992 to 2004 he was the team manager of “Vini Caldirola” Professional Team and later he worked as CEO and Team Manager in the World Tour Team Cannondale (formerly known as LIQUIGAS). In those years, under his leadership, the Team won Giro d’Italia twice, in 2007 and 2010, Vuelta España in 2010, and other prestigious competitions. Enthusiasm, commitment and a strong motivation in dealing with cycling complete his profile. As a founder and partner of LAM Sports, he has become an expert in planning sporting events and in attracting sponsors. He has personally conducted and reached sponsorship agreements with companies such as Bianchi, Cannondale, Doimo, Kenda and other technical sponsors in order to ensure financial solidity to the Team. The great and varied experience that he has gained working in top ranking cycling, has made him an established expert on this sport and on the stakeholders involved.

Giovanni Lombardi

Business Developer | Sponsorship & Relationship Manager

After having a long and brilliant career as a professional cyclist (1992-2006), Giovanni Lombardi is now one of the most well-known sports agents. At present, he is in the celebrity management and more specifically he is the agent of some of the best world cyclists such as Peter Sagan (twice World Champion), Fernando Gaviria, Rafal Majka, Elia Viviani, Roman Kreutziger, Daniel Oss, Gianni Moscon and many more. He started his career as a sprinter, winning several stages at the Giro d’Italia. He later rode in support of some of the greatest sprinters, such as Erik Zabel and Mario Cipollini, and has also ridden on track. In 1988 and 1992 he took part in the Summer Olympic Games grabbing a gold medal in the latter one. After retiring from professional cycling, he has worked as a technical manager in Argentinian National Cycling Team winning a gold medal in the 2008 Olympic Games in Beijing with Curuchet -Perez in Men’s Madison race. His successful and complete career has improved and reinforced his global knowledge of cycling. He is the owner and founder of LAM Sports.

Massimo Martelli

Legal Adviser

Massimo Martinelli graduated in Law from the State University of Milan and owns a thirty-year experience in civil and criminal law, family law and sports law. His specialization in sports law is due to his love for cycling as an amateur. He achieved some brilliant results as a cyclist, for example, he has won the Italian Cycling Championship among magistrates, lawyers and notaries three times. Sports has helped him to gain and improve team-working competences, that are so crucial in everyone’s life and job. He has had excellent work experiences as Honorary Magistrate - Deputy Magistrate at the Court of Crema, Member of the Court in criminal trials at the Court of Crema, Board Member of the Bar Council of Crema, Member of the Board of Law Examiners at the Court of Appeal of Brescia, Member of the Governing Council of the Criminal Chamber of East Lombardy, President of the Criminal Chamber of Crema. He is currently running a law firm, coordinating several associates. He is founding partner and Legal Adviser of LAM Sports for all services provided.

Barbara Vismara

Marketing & Commuication

After graduating in Economics from the Catholic University in Milan, Barbara Vismara has built a relevant experience working for over a decade for Liquigas, an energy company in joint venture with the Dutch multinational SHV, and has gained a solid professional competence in marketing and communication. Her career has been greatly marked by the sponsorship of the World Tour cycling team of the same name: an eight-year-long project where the sponsor was, at the same time, also the owner of the team’s management company. In those years Barbara played the role of a link between the sponsor and the team; as she was deeply involved in the team management, she had the opportunity to learn and develop all the management issues of a professional team, gaining considerable experience in Sports Marketing and in Sponsorship Relationship Management. Now Barbara is working with LAM and supports the company with regard to strategic advice, design, planning and implementation of communication and marketing activities.

Andrea Agostini

PR & Media Relations

Andrea Agostini is a registered journalist who graduated in Economics from the State University of Bologna. Sports, and particularly cycling, which he deeply loves, has always played an important role in his career. He started as an external relations and press officer for the professional team Mercatone Uno-Bianchi, the team Marco Pantani rode for, and he was also Pantani’s official spokesman. He has gradually reinforced his skills working for top ranking teams such as Fassa Bortolo, Team Milram, Saunier Duval, Katusha, BMC Racing Team and recently for UAE Team Emirates. Since November 2000 he has been working as a marketing and communication consultant for the sports association G.C. Fausto Coppi, in organizing, maintaining relations with media, attracting sponsorship and ensuring the overall supervision of the “Nove Colli” cycling event with 12,000 registered cyclists “numerus clausus”. From 2008 to 2012 he was Mr. Fabio Capello’s personal advisor (formerly coach of the England National Football Team) and from 2008 to June 2013, he was Communication Manager of Cesena Calcio. In 2007, he started to collaborate with LAM Sports on coordinating the international media for the Vuelta a San Juan (Argentina).